Our new Super Draw prize has arrived!
As you may have heard, we’ve revamped our monthly bonus prize offering, and are thrilled to be able to announce our new Super Draw! Your supporters will still have the same opportunities to win fantastic monthly bonus prizes (only now those prizes are even bigger and better!), but they’ll ALSO have new ways to play!
- Existing ticket holders can TOP-UP with extra tickets just for the Super Draw, for more chances to win
- Supporters who have cancelled their weekly ticket can choose to buy tickets for Super Draw week only - giving a more flexible option
As always, this free service provided by Gatherwell is the perfect opportunity to grow your lottery. You can use the fantastic prize to promote your lottery to potential new supporters, and to thank existing supporters (and maybe even encourage them to buy an extra ticket or two!) This pack contains everything you’ll need to utilise the super draw to grow your lottery, and boost your fundraising.
Your new prize:
£1,000 Aldi Gift Card!
That’s right, on Saturday 31st January the national Super Draw will take place, and one lucky person will win an amazing £1,000 Aldi Gift Card: Stock up on groceries, or splash out on those unexpected treasures in the middle aisle – who knows what you’ll come home with!? Causes should remind their supporters that they don’t have to do anything different – their normal weekly ticket(s) will automatically also enter them into this draw.
To support your promotion of this prize, and help your good causes engage with their supporters, we have provided the following:
- New Marketing Materials for both you, and your good causes, with space to add logos
- Press Release Templates for you to send out to players, and to causes
- Social Media Assets for the best possible visibility
- Social Media Post Templates, to get you started
And we will:
- Send emails directly to opted-in players and causes, to promote the prize
- Upload posts directly to your Facebook page to keep engagement high, on Tuesday 6th January and Tuesday 27th January
If you have a lucky winner, we will contact them to arrange the prize, and obtain testimonials from the winner and their supported cause for a news article, which we’ll post on your website, and on your social media - you don’t need to do anything!
Marketing assets
We have provided a full range of assets to market this super draw prize to your causes – just visit your dashboard to download them!
Watch this video which will show you where to find them.
To get you started, we’ve included one below, right click on the image and choose save as and you can then use this in your social posts
Press release – To Engage Players
All you need to do is add your Lottery name, your location, and your website address!
REMEMBER if you can, add a ‘cause QR code’ to any hard copy - speak to your account manager if you need a hand
Headline:
It’s A Win-Win Situation When You Play [YOUR LOTTERY NAME]
Sign up and support a good cause today and not only will you be in with the chance of winning weekly cash prizes of up to £25,000, but if you enter before Saturday 31st January, you will be in with the chance of winning a £1,000 Aldi Gift Card, all for just £1 a week!
Imagine walking into your local Aldi with £1,000 to spend! Stock up on groceries, or splash out on those unexpected treasures in the middle aisle – who knows what you’ll come home with!?
[YOUR LOTTERY NAME] is a lottery for the people, by the people. It’s a fun way to help good causes without giving up precious time.
Tickets are just £1 in the weekly draw, and you can choose exactly which good cause you would like your money to go to. More of your money goes to your chosen cause than with any other major lottery – you can see the exact breakdown, where every penny goes, on our website.
With our new Super Draw, you can also buy extra tickets to “top-up” for Super Draw week – or if you don’t want weekly tickets, you can buy tickets just for the Super Draw!
Unlike larger lotteries, the majority of your ticket purchase comes back into the community AND the odds of winning a prize are much better, at an amazing 50:1. It really is a win-win: even if you don’t win a cash prize you can be content in knowing that you are making a real difference!
Since its launch the [YOUR LOTTERY NAME] has raised thousands of pounds for small charities -so why not join in? Visit our website to see which good causes you can support, and buy a ticket today:
[ADD QR CODE for hard copy]
[END]
