NATIONAL SUPER DRAW LAUNCH PACK FOR SINGLE-CAUSE LOTTERIES
Our new super draw prize has arrived!
As you may have heard, we’ve revamped our monthly bonus prize offering, and are thrilled to be able to announce our new Super Draw! Your supporters will still have the same opportunities to win fantastic monthly bonus prizes (only now those prizes are even bigger and better!), but they’ll ALSO have new ways to play!
- Existing ticket holders can TOP-UP with extra tickets just for the Super Draw, for more chances to win
- Supporters who have cancelled their weekly ticket can choose to buy tickets for Super Draw week only - giving a more flexible option
As always, this free service provided by Gatherwell is the perfect opportunity to grow your lottery. You can use the fantastic prize to promote your lottery to potential new supporters, and to thank existing supporters (and maybe even encourage them to buy an extra ticket or two!) This pack contains everything you’ll need to utilise the super draw to grow your lottery, and boost your fundraising.
Your new prize:
£1,000 Sainsbury’s Voucher!
That’s right, on Saturday 26th July the national draw will take place, and one lucky person will win an amazing £1,000 Sainsbury’s Voucher! – Stock up your wardrobe for summer with Tu, freshen up your home and garden with Habitat homewares, or just save some money on your groceries - what a way to kick off summer! Remind your supporters that they don’t have to do anything different – their normal weekly ticket(s) will automatically also enter them into this draw.
To support your promotion of this prize, and to engage with your supporters, we have provided the following:
- New Marketing Materials for you to share, with space to add your logo
- Press Release Templates for you to send out to players
- Social Media Assets for the best possible visibility
- Social Media Post Templates, to get you started
And we will:
- Send emails directly to opted-in players to promote the prize
- Upload posts directly to your Facebook and Twitter pages to keep engagement high, on Tuesday 1st July and Tuesday 22nd July
If you have a lucky winner, we will contact them to arrange the prize, and obtain testimonials from the winner and their supported cause – all you need to do is shout about it on social media!
Marketing assets
We have provided a full range of assets to market this super draw prize to your supporters – just visit your dashboard to download them!
Watch this video which will show you where to find them.
To get you started, we’ve included one below, that you can right click "SAVE AS" to use in your social posts
Press release – To Engage Players
All you need to do is add your Lottery name, your location, and your website address!
REMEMBER if you can, add a ‘cause QR code’ to any hard copy - speak to your account manager if you need a hand
Headline:
It’s A Win-Win Situation When You Play Our New SUPER DRAW!
Sign up and support our cause today and not only will you be in with the chance of winning weekly cash prizes, but if you enter before Saturday 26th July, you will be in with the chance of winning a £1,000 Sainsbury’s Voucher, all for just £1 a week!
Stock up your wardrobe for summer with Tu, freshen up your home and garden with Habitat homewares, or just save some money on your groceries - what a way to kick off summer!
[YOUR LOTTERY NAME] is a lottery for the people, by the people. It’s a fun way to help a good cause without giving up precious time.
Tickets are just £1 in the weekly draw, and more of your money goes towards our work than with any other major lottery – you can see the exact breakdown, where every penny goes, on our website.
With our new Super Draw, you can also buy extra tickets to “top-up” for Super Draw week – or if you don’t want weekly tickets, you can buy tickets just for the Super Draw!
Unlike larger lotteries, the majority of your ticket purchase comes back into the community AND the odds of winning a prize are much better, at an amazing 50:1. It really is a win-win: even if you don’t win a cash prize you can be content in knowing that you are making a real difference!
Since its launch the [YOUR LOTTERY NAME] has raised thousands of pounds - so why not join in? Visit our website to sign up, read about what we do, and buy a ticket today:
[ADD QR CODE for hard copy]
[END]
Social post templates - Don’t forget to add the Facebook post image!
Post regularly on all available channels & create your own engaging posts too. We have provided some below to get you started.
Win a £1,000 Sainsbury’s eGift Card – the perfect way to kick off summer! Support a cause for £1 a week for your chance to WIN ? Enter by Saturday 26th July
#charity #lottery #charityfundraising #fundraising #sainsburys
? Will your £1 ticket WIN a £1,000 Sainsbury’s Voucher? Enter today & support a good cause too! ? Enter by Saturday 26th July
#charity #lottery #charityfundraising #fundraising #newprize
? Support us through thick and thin! ? Chances at weekly cash prizes, plus enter by Saturday 26th July for a chance of winning a £1,000 Sainsbury’s Voucher!
#charity #lottery #charityfundraising #fundraising #newprize
Don’t forget to add the Facebook post image!
Don’t forget to add the Facebook post image!
RIGHT CLICK ON THE IMAGE BELOW AND CLICK SAVE IMAGE AS
Instagram story asset- dont forget to add a link!
Web images if you would like to create your own:
Planting trees alternative prize:
Instagram story:
Welsh materials:
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