Examples of communications other operators have sent out and seen an increase in tickets!
E- newsletters
If you have an e- newsletter that goes out to residents in your local area you could adapt it to something like the below. Operators have seen success and an increase in ticket sales by sending out a communication solely about the lottery. You could use the assets from your dashboard and marketing materials to create a newsletter like this in minutes!
This goes for community magazines and emails you may be sending out too.
Example 1:
Solo comms about the super draw
EXAMPLE 2:
Solo comms about the lottery only
EXAMPLE 3:
Social Media!
A winners focused newsletter from CSSC Community Lottery
CSSC sent out the below newsletter to their members and saw an increase of nearly 200 tickets!
Another winners focused newsletter from Watford Community Lottery:
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