E- newsletters
If you have an e- newsletter that goes out to residents in your local area you could adapt it to something like the below. Operators have seen success and an increase in ticket sales plus goods cause signs up by sending out a communication solely about the lottery. You could use the assets from your dashboard and marketing materials to create a newsletter like this in minutes!
This goes for community magazines and emails you may be sending out too.
Example 1:
Solo comms about the super draw
EXAMPLE 2:
Solo comms about the lottery only
A HUGE thank you to supporters:
EXAMPLE 3:
Super draw information adding into comms
EXAMPLE 4:
Good cause recruitment comms
A winners focused newsletter from CSSC Community Lottery
CSSC sent out the below newsletter to their members and saw an increase of nearly 200 tickets!
The WI lottery promotion magazine:
Another winners focused newsletter from Watford Community Lottery:
Allocating out the central fund:
What the lottery has achieved so far:
IOW Donkey Sanctuary Lotto:
Join the lottery:
